I designed and merchandised a gondola for dish detergent products, focusing on brand prioritization and customer insights within a simulated retail environment.

Given a specific customer profile with distinct traits and preferences, I tailored the gondola design to meet their needs effectively. Using detailed data analysis, I prioritized best-selling products to reflect strong customer brand loyalty while incorporating value-oriented options for price-sensitive shoppers.

Products were organized by brand, scent, and function, with top-selling items strategically placed in high-visibility zones. I utilized Days of Supply (DOS) data and optimized the placement of heavy and light items to ensure effective stock management.