Hi! I’m Ines, a Master’s student in Hospitality and Retail Management at Texas Tech University, specializing in Retail Management and Hospitality.

My passion for the ever-evolving world of retail goes beyond theory—I excel at transforming data into actionable strategies, creating compelling customer experiences through effective merchandising and optimizing retail spaces to drive sales and customer engagement.

Originally from Costa Rica, I have always valued hard work, adaptability, and meaningful connections. Moving to the United States to further my education has allowed me to deepen my expertise in retail management and gain hands-on experience in key areas such as Category Management, Visual Merchandising, Space Planning, Event Planning, and Data Analysis.