UREI

Urei is an e-commerce brand I created specializing in handcrafted hats. Launched in 2020, Urei blends traditional craftsmanship with modern design, offering unique, high-quality products.

Through Urei, I developed a brand that celebrates the art of handcrafted hats by blending traditional techniques with contemporary design.

The journey of building Urei has strengthened my skills in entrepreneurship, leadership, and strategic marketing. From managing product development to crafting compelling social media campaigns and running targeted Meta ads, I honed my ability to drive brand visibility and customer engagement. Additionally, I collaborated with local brands and organized pop-up events, allowing me to build community connections and offer customers immersive experiences.