Welcome to the heart of my professional journey
My Experience
Floor Planning
My expertise in floor planning centers around designing efficient and visually appealing retail layouts that optimize customer flow and product accessibility.
Using Blue Yonder’s Floor Planning software, I have created store layouts tailored to enhance the overall shopping experience while maximizing space utilization.
By thoughtfully balancing aesthetics and functionality, my space planning work aims to drive both customer satisfaction and sales performance.
Visual Merchandising
In visual merchandising, I specialize in using data-driven strategies to elevate product displays and customer engagement. Utilizing Excel and Blue Yonder’s Space Planning software, I have analyzed product performance and consumer behavior to create visually compelling displays that align with customer preferences and brand identity.
My approach involves strategic product placement, color coordination, and storytelling elements to create immersive shopping experiences that capture attention and encourage purchasing behavior.
Through effective visual merchandising, I aim to translate brand vision into engaging, sales-driven displays.
Sales & Marketing
My experience in sales and marketing centers on understanding consumer needs, crafting strategic campaigns, and building lasting customer relationships to drive business growth.
As the founder of Urei, an e-commerce brand specializing in handcrafted hats launched in 2020, I built the brand from the ground up with a focus on quality craftsmanship, storytelling, and customer connection. I developed and implemented targeted digital marketing strategies to create brand awareness, engaged with customers to foster loyalty, and collaborated with local boutiques to expand Urei’s reach.
This journey taught me to blend analytical thinking and creativity to deliver meaningful brand experiences and drive impactful results.